Suzanne Tulien
Brand Ascension
Suzanne Tulien is a Brand Clarity Expert, author, and speaker specializing in identifying, defining, and aligning her clients to their distinctive brand value positioning through her proprietary process, to achieve extreme clarity on her clients’ differentiation, master consistencies to build trust, and create “on-brand” actions and behaviors from the inside out. She is the author of three books: Brand DNA, Personal Brand Clarity, and The 6 Myths of Small Business Branding. She speaks, trains, and consults internationally.
In This Episode…
00:45 Introduction to Suzanne Tulien and her business
02:17 The difference between marketing and branding
06:20 The difference between branding and personal branding
08:12 How clarity around your personal brand can help you and your business
12:31 The rise in conscious businesses
17:20 The branding process
20:20 Examples of great branding
24:58 Blocks new business owners may have around branding
27:03 Branding to differentiate
29:25 The branding process in the Personal Brand Clarity book
35:39 Advice for new business owners just starting out
In this episode Suzanne and I explore how branding can empower not just the business but also the business owner. We talk about the difference between marketing and branding, how brand values can translate to creating a business that stands out in a crowded market, and how personal branding can help us, as business owners, overcome mindset issues that may otherwise hold us back.
Quotes:
“If you haven’t fully identified and defined the brand, my question to you is, what are you marketing?”
“The more companies are appealing to everyone, the more they’re appealing to no one.”
“Consistency builds trust, trust creates history, history forms tradition and tradition creates ritual. Just that little piece of consistency can build trust.”
Find Them on the Web…
brandascension.com
Personal Brand Clarity (book)
Personal Brand Presence (course)
Mentioned during this episode…
Who Gives A Crap
Grounds & Hounds
Jasmine Star
Marie Forleo
Oprah Winfrey
E-Myth (book)
