Upper Left Ladies
Jyssica Yelas is the founder and CEO of Style Opal, a ladies-first social media and communications agency, and the co-founder of Upper Left Ladies, a community of creative entrepreneurs in the Pacific Northwest and beyond. When she’s not on a photo shoot or helping clients boost their social media game, she’s likely reading about astrology, dancing with her cats in the kitchen, or trying to keep her houseplants alive.
Jyssica began her journey into social media for business while at college and moved into running her own business when she was unexpectedly let go from her job. She’s passionate about helping business owners embrace social media for their business, the connections and collaborations that can be grown on the various social platforms, and is a lover of Instagram in particular.
In This Episode…
Jyssica and I talked about her business journey, how social can be used by businesses and how to determine what you post and what you keep private. Jyssica shared a useful exercise to help you figure out those boundaries which I’m looking forward to completing myself!
[00:41] Introduction to Jyssica Yelas and her business
[04:48] The draw of social media and digital marketing
[06:28] Using storytelling in your marketing
[13:27] Shifts in digital marketing strategy in 2020
[17:13] Setting boundaries around what you share on social
[23:49] The benefits of Instagram for business
[27:37] The move into working for herself
[29:36] The importance of communication and confidence
[34:27] When to start outsourcing your social
“Social media is and should be social. I love that it’s a playground for going and meeting other entrepreneurs and creatives and connecting.”
“It’s not a sign. It’s not a billboard. It’s social.”
“It is so much easier, in my experience, to build an organic reach and following and community on Instagram than it is on Facebook, organically.”